Ghaith Jelassi
digital marketing, e-commerce & growth
A results-oriented digital professional with successful experience managing complex digital projects, including site launches, web applications and advertising campaigns. Proficient in project management, budget forecasting, brand awareness and cross-functional teaming.
Possess solid analytical and research skills and excellent relationship building abilities. Fluently bilingual in English and French, with strong expertise in digital marketing, revenue growth, GTM strategies and project development. A leader in growth and innovation in the digital space.
My skills
Experience
Senior Digital Marketing Specialist
Montréal, CANADA
Managed and executed a diverse range of digital marketing strategies and paid campaigns. These initiatives were meticulously designed to drive increased traffic, enhance customer engagement, and generate a higher return on investment (ROI) for customers and partners. Expertly managed and allocated yearly ad spending budgets for clients across various industries, including real estate and education. Meticulously analyzed data, by leveraging cutting-edge AI platforms, to identify and implement best practices, providing clients with market-leading recommendations tailored to their specific goals and objectives.
Played a pivotal role in mentoring and guiding junior collaborators and project managers, ensuring the continuous improvement and development of paid campaigns across multiple platforms such as Google, Facebook, LinkedIn, and more. Upheld rigorous quality control standards to ensure that all campaigns delivered exceptional performance and aligned with the company's objectives.
Digital Marketing strategist & Lifetime Value Manager
Montréal, CANADA
Implemented a new marketing automation system and procedures to accompany customers from acquisition to purchase and retention through various channels and strategies. Optimized user funnels by implementing new procedures to handle users with friendly-forms to target and focus on user needs. Designed and implemented digital marketing strategies and tactics to optimize customer lifetime value and create a profitable acquisition strategy through an interweaving of different channels (Social Media, PPC, Re-marketing, Emails, etc.).
Acted as a digital marketing advisor to the board of directors. Piloted new projects to implement a new meeting scheduling between Sales and customers based on acquisition sources. Participated in weekly growth meetings to set up plans and strategies for the short, medium and long term. Collaborated with IT to create custom reports and dashboards through Tableau. Reported to the VP & Head of Customer Experience, and CEO during weekly and bi-weekly meetings.
Responsibilities:
- Implementation of Marketing Automation Solution
- Owning of the email marketing strategy
- Optimization of User Experience
- Designing Marketing Strategy to Optimize LTV
- Managing Email Calendar and A/B Testing
Key Accomplishments:
- 20% increase in repeated customers
- Expanded revenue with an email marketing channel
- Switching Email Channel to Mautic
- Deploying and setting up a marketing automation solution
Digital Marketing Project Manager
Ottawa, CANADA
Implemented different methods of customer acquisition through various marketing channels (Paid, Organic, Email, Direct, Social). Planned project integration and collaborated with IT team to redesign and launch new e-commerce websites, performed A/B testing, tracked issues, and suggested improvements. Conceived and implemented new content for French websites in accordance with the company standards and goals. Managed email schedule and content as well as instructed designers to create materials and resources for various events and occasions. Forecasted yearly and quarterly insights according to the budget, statistics and acquisition channels. Analyzed data to implement new acquisition channels and spending strategies. Reported to the head of marketing and CEO during bi-weekly and monthly meetings. Optimized and reduced acquisition costs by 50%. Managed all French websites as well as the New Zealand e-commerce website. Piloted go-to-market launch processes and operations by tailored different acquisition strategies.
Responsibilities:
- Managing 3 e-commerce stores in Canada and New Zealand
- Handling an annual ad budget of $2M
- Managing development and Marketing Projects
- Owning the acquisition and retention strategies
Key Accomplishments:
- Over 300% increase in revenue
- 200% increase in organic, direct, and paid traffic
- Optimizing ad spend by 50% while growing sales & revenue.
- Expanded revenue share in the French market from 7 to 14%
Digital Marketing Project Manager
Tunis, Tunisia / Paris - Lyon, FRANCE
Directed various aspects of marketing projects from inception to completion. Designed and contributed to test phases, including crafting recipe books, tracking conflicts, and improvements. Planned project integration arrangements in close collaboration with support and operations management. Developed training sessions for end-users to enhance employee skillset. Allocated required resources for the implementation of projects. Delivered high-level support to new products and service initiatives. Streamlined go-to-market launch processes by strategizing Google Ads / Facebook Ads advertising campaigns. Functioned as subject matter expert in overseeing web hosting, cloud, and domain names. Maintained in-depth knowledge of WordPress, Joomla, Drupal, Photoshop, and InDesign.
Responsibilities:
- Implemented budget control for 20K Euro ($30K CAD) monthly Google Ads budget using best practices.
- Deployed process automation for marketing solutions to ensure compliance with business requirements.
- Increased web traffic through several acquisition approaches, such as SEO and digital marketing affiliation.
- Optimized operational efficiency by conducting impact analysis and implementing new processes.
- Proposed enhancement solutions to in-house procedures by researching and assessing new market trends.
- Utilized Mailchimp and Sarbacanne tools to design, implement, manage, as well as send and report newsletters.
- Maximized brand awareness using various social media platforms, such as Facebook, Twitter, and LinkedIn.
- Owned project development and deployment of custom-made ERP tool to manage HR, Planning, Training sessions, etc.
- Talent acquisiton and managing the hiring and obboarding process and conducting technical interviews.
Project Manager
Hammamet, Tunisia
Led a team of 3 developers to determine and develop dynamic mobile applications within tight deadlines. Attained new users by restructuring website interface and implementing an interactive social timeline and virtual guided tours based on location.
Responsibilities:
- Improved customer retention by organizing and managing various meetings with the clients
- Ensured smooth flow of IT operations by managing the mobile development project.
EXECUTIVE IT PROJECT MANAGER / COMMUNICATION
Tunis, Tunisia
Spearheading cross-functional teams of web developers and graphic designers to ensure seamless execution of plans. Administered content production operations for developing and creating visual as well as written assets, such as videos, eBooks, blog posts, whitepapers, and infographics.
Responsibilities:
- Optimized employee productivity, and operational efficiency by training and mentoring digital marketing operators (SEO - SEA – SMO).
- Designed go-to-market strategies for various clients and follow-up with internal and external teams.
- Talent acquisition and managed teams of writers as well as the editorial calendars
IT PROJECT MANAGER
Tunis, Tunisia
Interacted with potential customers to conduct requirements analysis for identifying and defining needs. Formulated user guides and training users’ / customers' manuals.
Provided high-quality deliverables by planning, managing development, and communication of projects.
Developed websites and online applications for clients in different industries (retail, corporate, manufactory, etc.).
Portfolio
Education & Certifications
06-2022Google Ads Search Certification
Demonstrating mastery of building and optimizing Google Search campaigns and exhibiting the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.07-2022Shopping Ads Certification
Validating of proficiency with using and optimizing Shopping ads and demonstrating knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.09-2019Digital Sales Certification
Google's Digital Sales Certification is meant to acquire & sharpen Digital Products selling skills, with a special focus on selling Google's Digital Products06-2017Fundamentals of Digital Marketing
The basics of digital marketing by Google trainers to turn knowledge into action.07-11-2011Electronic Commerce
Master's degree in E-Commerce and International Purchasing - School of Electronic Commerce - University of Manouba06-200906.2009Computer Science and Management
Bachelor's degree in computer science and management - School of Business / University of Manouba
